Bivel /

Bivel is a nutrition and training app with AI: you tell it what you ate in your own words, with a photo or with the barcode, and it gives you calories and macros on the spot. Ventarrón designed everything you see: the brand, the app, the website, the film and the launch campaign.

Calorie apps tend to feel like a spreadsheet. The bet was the opposite: logging a meal should feel like sending a message, and a whole day should fit in a single number.

The app has two themes. The dark one is embers: warm black, red underneath and glass cards. The light one is cold and iridescent. The coach button is a glass sphere made with AI, one per theme; the dark one had to be redone with a light of its own, because in the tab bar it went out.

Outside the app, the rule was never to put it in a phone. There are no phones and no hands on the website or in the film: the interface sits flat, large, and types itself. “Un día con Bivel” — a day with Bivel — tells a whole day, from breakfast to dinner, in 49 seconds and almost without a cut: each shot hands the camera to the next.

The campaign follows the same rule. The carousels chart real food with the figures the app gives, never estimates, and the animated cards talk about the part of looking after yourself nobody mentions: progress is not a straight line.

For the stories, UGC videos made entirely with AI: people who do not exist, using the app in a park, at the supermarket or on a terrace. Always as a demonstration, never as a testimonial. Bivel launches in January 2027 on the App Store and Google Play.